In this campaign, I recreated scenes from the corresponding HORNBACH tv-ad in 3D and implemented those as Backdrops in an interactive sitebar-banner. The design of this scroll sitebar was unique, especially in combination with the use of A.I. and the possibility of interaction. Users could upload project images that were then analysed by an A.I., which recognized different key properties and assigned a scene that corresponded to the image. For example, a photo of woodwork would be displayed in a workshop or a picture of tile work in a bathroom setting that was heavily influenced from the tv-ad. This campaign element perfectly underlined the message and established the idea of being a creator.

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