The spring campaign 2022 of HORNBACH was all about neglected plants taking matters into their own hands to get the care they deserved. With the slogan "Come to HORNBACH. Before your garden does it," the campaign appealed to gardeners to take care of their plants. Interactive site brandings were created to give the already running campaign a digital touch, featuring an adventure of runaway plants on their way to HORNBACH for help. The campaign successfully used different elements from the communication campaign and transformed them into interactive site brandings on some of Austria's most attention-grabbing platforms. The goal was to remind hobby gardeners of the importance of plant care, and the message was well received. The campaign was successful in bringing more attention to HORNBACH's products and services.
As the Head of Animation and AD, I was responsible for the detailed concept of the branding and the animation itself.
As the Head of Animation and AD, I was responsible for the detailed concept of the branding and the animation itself.
